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Alex by Target- Clothes Should Fit Your Spirit

We made this campaign for a genderless clothing line that we felt would fit Target's brand. It can be hard for those who don't align with gender norms to find clothes that fit them physically and spiritually. With Alex you can have clothes that express the real you.

Copy and Art Direction - Katherine Peters and Aishika Sen

Brand Film

Out of Home

Target HORIZONTAL FINAL mockup.jpg
Target FINAL vertical Mockup.jpg
Target_OOH_1.jpg
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