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YouTube Shorts - Remake The Runway

The world of fashion has been known as an exclusive industry that only few can break into. We thought "hmm that's kinda wack." So YouTube set out to hack the world of fashion and challenge everyone to get into it.


No fancy machines or designer products needed, just some old clothes and a vision. We prompted YouTube creators to rework clothes and inspire others to "remake the runway" too.

We then selected some of our favorite creations to put on display in Soho storefronts during New York Fashion Week.

Storefronts and OOH

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A lot of people participated, it was rad.

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